When you work with a creative partner, you want to know you’re getting the best possible results. For many agencies, that means keeping everything in-house, handling every part of the project themselves. But here’s the thing: no one is an expert at everything. That’s why I take a different approach. Instead of trying to do it all, I work with specialized freelancers and contractors who are the best fit for each part of your project.
Here’s why that benefits your business – and why it’s so important to give proper credit to everyone involved.
The Right Expert for Your Specific Needs
Every project is unique. Whether we’re building a brand or a website, the skill sets needed can change dramatically. For example, branding isn’t just about logos and visuals – it’s about storytelling. That’s why, when I work on a brand, I often bring in a copywriter who knows how to craft your brand’s voice. Because it’s not just what your audience sees, it’s what they hear that leaves a lasting impression.
For a website project, it’s a different story. You need a developer who knows how to make your site function smoothly and efficiently. You might need an SEO specialist to ensure your site ranks high in search engines, bringing the right kind of traffic. I could attempt to do it all, but why would I when I can tap into the expertise of professionals who live and breathe these areas?
This approach means your business benefits from having a team of specialists, not generalists, working on your project. It allows us to deliver the highest quality results tailored to your specific needs. You get the best of the best for every task – and that’s something a lot of traditional agencies just can’t offer when they’re keeping everything under one roof.
Respecting the Work (and Why It Matters for You)
Now, there’s another side to this that I think is really important – respecting the intellectual property of the people who contribute to your project. Unfortunately, this is something the industry doesn’t always handle well. Too often, agencies will continue to showcase work done by freelancers long after those individuals have moved on. They’ll pitch that work as part of their current portfolio, even though no one involved in the project is still part of their team.
Why does this matter for you? Because when an agency shows off work that was done by people who no longer work there, you’re not seeing the capabilities of their current team. You’re being sold on past work that doesn’t reflect the skills or talents they have right now. It’s misleading – and it’s something that frustrates me about the way some businesses operate.
In my case studies, I make sure to give proper credit to everyone who contributed. Whether it’s a copywriter, developer, or SEO specialist, I believe in acknowledging their role. You’ll always see credits in the footer of my case studies because transparency is important. I’m not the first person to do this, but I think it’s something more people should embrace.
For your brand, this means you’re getting a team that’s open, honest, and invested in the work we do together. When I pull in freelancers, you know exactly who’s working on your project and what they’re contributing. You’re not paying for smoke and mirrors – you’re paying for the best talent, carefully chosen to make sure your project is a success.
So, Why Settle for Just One In-House Team?
Think about it: why settle for an agency that keeps everything in-house just for the sake of it? Are they really the best fit for every part of your project, or are you just getting whoever happens to be on their payroll? When you have the opportunity to handpick experts for each task, why choose a one-size-fits-all approach?
Your business deserves a team that’s tailored to your specific needs, with specialists who excel in their craft. If that means pulling in freelancers who can bring the best possible results to the table, isn’t that a better investment in your brand’s future?
If you’re ready to work with a team that’s as dedicated to your success as you are, let’s talk. Together, we can create something that truly reflects your brand’s potential – and you’ll know exactly who helped make it happen.