Katharine Morgan
Design Director & Founder of Initial Marketing
Hi, I’m Katharine Morgan
I’m a brand designer with over 20 years of experience creating bold, minimalist design. After 15 years in the big agency world working on global campaigns for brands like Cathay Pacific, KFC and Westpac, I went free range to focus on what I love most: helping businesses grow by building brands that feel true to who they are. I dive deep into the details, getting to know what makes each company tick, so the design doesn’t just look good, it tells your story and connects.
Why it all started
About Initial
I started Initial to help businesses look their best and reach their full potential. We partner with business owners and marketing teams of all sizes to build brand systems that elevate every touchpoint, so the whole organisation looks and feels consistently on-brand.
Design Direction for Businesses
My Design Style
My style? I’d say it’s bold and minimalist – clean, simple designs that cut through the noise. I believe in creating branding that makes an impact without being over-the-top. It’s all about balance and making sure the design really speaks to the heart of your business.
Organisations I’ve worked with
The experience I bring to your business
I’ve worked with big agencies and boutique studios, creating for brands in everything from retail and education to finance, government and healthcare. That range means I know how to handle the complexity of large campaigns while still keeping the creativity and agility you get from a smaller and more nimble team. Whatever the size of the brand, I know how to make design connect with people and that’s what I bring to your brand.
Get in touch
If you’re a business owner or Marketing Exec looking for someone who’s not just going to design for you, but really get invested in what you’re doing, then we should definitely chat.
Katharine Morgan
Design Director & Founder
kmorgan@initialmarketing.com.au
0421 234 696
