Creative Agency for Franchise Brands and Networked Businesses
Beautiful brands,
designed to scale.
Creative Agency for Franchise Brands
and Networked Businesses
Beautiful brands,
designed to scale.
Franchising?
We’ve got you.
Hi, we’re Katharine & Shelley
We help franchise businesses grow into brands people love. From brand identity systems and franchise recruitment campaigns to conversion-focused websites, brochures and social media roll-out, we help growing brands scale with confidence.
You’re likely here because…
Your franchise brand needs greater consistency.
As networks grow across locations and teams, cohesive branding helps create stronger customer experiences, build trust, and support long-term franchise growth.
Your business has grown, and your brand should reflect that growth.
As franchise businesses evolve, branding needs to communicate the same level of credibility, consistency, and professionalism as the business behind it.
Your business is ready to scale, and your brand should support that growth.
Strong franchise brands are built on clear systems, consistent experiences, and branding that gives both customers and franchise partners confidence as the business expands.
Sound like you? We’re here to help.
We create scalable brands that people love
Your brand should make customers want to buy, employees want to work for you, and future franchisees want in. We create brand identity systems designed to help franchise businesses grow with clarity and consistency.
Visual Identity Systems
Brand Guidelines & Toolkits
Packaging, Signage & Marketing
We help you attract
great franchise partners
We help franchise brands position their offer properly, so the right people see the value in your business and want to be part of it.
Franchise Positioning
Lead Generation Campaigns
Franchise Marketing Assets
We help you attract
great employees
Great brands attract great people. We help make working for your business feel like a genuine opportunity, not just another job ad.
Employer Branding
Recruitment Campaigns
Careers Marketing
Websites that convert
Your website should do more than look good. It should help sell products, attract franchise enquiries, and recruit quality staff.
Consumer Websites
Franchise Enquiry Funnels
Careers Pages
Social Media & Marketing
Consistent content builds trust in your brand and keeps your business top of mind. We create social content designed to support growth across customers, recruitment, and franchising.
Brand & Product Awareness Campaigns
Recruitment Content
Franchise Growth Content
Our approach
o1
We really get to
know your business.
No two franchise businesses are the same. We get clear on your goals, what’s working, what’s not, and what success will look like.
o2
We look at your competitors.
Where you sit in the market matters. We look at what your competitors are doing well, where they’re falling short, and where your brand has the opportunity to stand out.
o3
We sharpen your identity and positioning.
Whether we’re refining what already exists or creating something fresh, this is where we make your brand feel clearer, stronger, and more aligned with where the business is going.
o4
We roll it out across every audience touchpoint.
Your brand needs to work for customers, employees, and future franchisees. We make sure the messaging and creative translate across all three.
o5
We support you as you grow.
As your franchise business evolves, your brand needs to keep up. We can support campaigns, rollout, content, recruitment, franchise marketing, and ongoing creative needs.
Who we are
Get to know us
We bring over 40 years of combined experience across Australia and the UK, helping businesses create bold, standout brands that connect with people across every touchpoint.
Whether you’re launching something new, refreshing something loved, or preparing your brand for growth, we’re here to help you make it beautiful.
We look forward to working with you!
Katharine & Shelley
Kind words
“Having been in the business for over 30 years, it was important for us to work with a team that genuinely understands our category and our customers.
The rebrand reflects that well, bringing the brand back on trend with a more refined, contemporary and ultimately more iconic look, while still respecting the heritage and loyalty we’ve built over time.”
Peter Pattison, Founder of Pattison’s Patisserie
Featured Case Study
Goodness. Greatness.
Discover how we gave Banana Blossom Salads a bold new identity and set them up to thrive in their next chapter: franchising.
Frequently asked questions
Why is branding important for franchise businesses?
A strong franchise brand builds trust with customers, improves consistency across locations, and makes the franchise opportunity more attractive to potential franchisees.
I’m worried people won’t recognise my business after the rebrand. How do we evolve it without losing what people already know?
A good rebrand shouldn’t feel like becoming a completely different business. The goal is to refine and strengthen what already works, while improving the areas that feel inconsistent, outdated, or no longer aligned with where the business is heading. We help franchise brands evolve in a way that still feels familiar to customers, employees, and franchisees.
Can you help franchise businesses recruit staff?
Yes. We help franchise businesses improve employer branding, recruitment marketing, careers content, and recruitment campaigns to attract better employees.
Do you work with multi-location businesses?
Yes. We specialise in branding and marketing systems designed to scale across franchise and networked business models.
Can you help attract franchise leads?
Yes. We help franchise businesses improve franchise positioning, create franchise marketing assets, and generate higher-quality franchise enquiries.
Do you offer ongoing support?
Absolutely! We can support your business with ongoing creative, digital and marketing services as your network continues to grow.
Many franchise businesses need long-term support across:
- campaign roll-out
- social content
- recruitment marketing
- website updates
- digital advertising
- brand implementation
Ready when you are
It all starts with a call
Build a franchise brand people trust, employees want to work for, and future franchisees want to be part of.