Chase the sun

Creating a bright future for a local brand

Chase the Sun Tanning & Beauty has been providing beauty and tanning services to the Northern Beaches for over 10 years. When the salon was undergoing a transformation, it was a great opportunity for the owners to refresh the brand with a new and sophisticated look.

The logo, inspired by the sun disappearing behind the horizon is representative of how we chase the last day of summer.

By introducing a bright and refreshed colour palette and vibrant imagery, we helped the business build a reputation of being vibrant, optimistic and approachable. 

As part of the launch, we developed a suite of branded material including gift certificates, signage, social media assets, and informative website.

“​Initial Marketing’s designs are always excellent. They’re dedicated, passionate and focused and I have no hesitation in recommending them.”

Joe, Co-owner of Chase The Sun

Share This