Chase the sun
Creating a bright future for a local brand
Chase the Sun Tanning & Beauty has been providing beauty and tanning services to the Northern Beaches for over 10 years. When the salon was undergoing a transformation, it was a great opportunity for the owners to refresh the brand with a new and sophisticated look.
The logo, inspired by the sun disappearing behind the horizon is representative of how we chase the last day of summer.
By introducing a bright and refreshed colour palette and vibrant imagery, we helped the business build a reputation of being vibrant, optimistic and approachable.
As part of the launch, we developed a suite of branded material including gift certificates, signage, social media assets, and informative website.
“Initial Marketing’s designs are always excellent. They’re dedicated, passionate and focused and I have no hesitation in recommending them.”
Joe, Co-owner of Chase The Sun