Advara Heartcare

Creating a brand with heart

We at Initial Marketing had the pleasure of collaborating with Advara HeartCare, a well-respected national brand with over 90 cardiology and sleep centres scattered throughout Australia, on their latest project. From the inception of the project, we played a pivotal role in crafting the brand identity, which entailed devising an appropriate brand name. With Advara HeartCare’s commitment to delivering top-notch heart care services at the forefront of the creative process, we came up with a name that aptly captured the brand’s overarching mission and ethos.

In addition to naming the brand, we also devised a colour scheme that drew inspiration from the captivating hues of the Australian landscape. The carefully chosen colours of Advara HeartCare’s branding are an embodiment of the warm, soothing hues of the desert, the deep, serene blues of the ocean, and the vibrant, lush greens of the rainforest. The striking colour scheme, in essence, represents the brand’s unwavering commitment to creating an inviting, welcoming environment for patients, thereby fostering an atmosphere of trust and comfort.

Having established a brand identity that accurately reflected Advara HeartCare’s core values, we proceeded to develop a comprehensive marketing campaign. This included creating a visually appealing website that showcased the brand’s innovative approach to heart care, as well as a suite of collateral materials, such as brochures, flyers, and other marketing materials. Thanks to our exceptional attention to detail and unwavering commitment to quality, we were able to flawlessly roll out Advara HeartCare’s new branding across all channels, positioning the brand as a trailblazer in the cardiology and sleep care industry.

Client Feedback

Choosing your creative partner for a rebrand is not something to take lightly, and can completely make or break success. I am so grateful for Initial Marketing Pty Ltd and the love that they put into understanding who we are as an organisation, and bringing that to life to create a beautiful brand identity for Advara HeartCare.

All along it was our goal to find not just an agency, but a partner who was willing to dig deep and work side by side with us for the success of this launch.