Property Brand & Marketing
A vibrant brand for
Marque: Bondi Beach
Client
Ray White Projects
Industry
Property Development
Services
Property Branding
Brand Strategy
Visual Identity
Art Direction
Collateral Design
Website Design
Property Marketing
When tasked with developing the visual identity for Marque, a high-end property development in Bondi Beach, we set out to capture the unique balance of sophistication and energy that defines the area.
Marque needed a brand that resonated with Bondi’s vibrant spirit while appealing to a discerning, luxury-driven audience. Our approach focused on bringing the coastal essence to life with a modern, edgy twist that reflects the raw beauty and dynamic pulse of Bondi.
Concept & Execution
Logo & Branding that captures the essence of Bondi
Bondi Beach isn’t just a location—it’s a sensory experience. We knew the brand visuals for Marque had to reflect the electric vibe of the beach while exuding the premium feel of the development. Drawing inspiration from the piercing blue waters and the sharp lines of the Bondi Icebergs, we incorporated elements that mimic the fluidity and energy of the ocean.
We used fluro accents in the colour palette, designed to mimic the vibrancy of sunlight reflecting off the water’s surface. These pops of colour inject a sense of movement and life into the graphics, helping to translate the dynamic atmosphere of Bondi into a sleek, modern visual language.
The use of large, engaging text like “play” sets a casual yet upscale tone, effortlessly capturing the essence of the Bondi Beach lifestyle. The minimal layout and sharp photography work together to maintain a balance between high-end sophistication and the relaxed, vibrant nature of the area. The bright, fluro accents in the typography and graphics echo the movement and intensity of the coastal environment, enhancing the overall brand appeal while staying fresh and modern.
Design Impact
Target Audience
Our design choices were strategic in creating a visual identity that resonates with Marque’s target audience—affluent individuals who value both luxury and a connection to the vibrant, urban-beach lifestyle Bondi offers. The bold use of fluro tones gives the brand an edge, while the overall minimalist design approach ensures the branding feels refined, modern, and in sync with Bondi’s unique energy.
