Rebranding & Logo Design
We help businesses look their best
Build trust.
Stand out.
Thrive.
You know the value of making a strong first impression. Whether it’s refreshing your logo or a complete rebrand, we’re here to help your business show up in a way that reflects its true strength and vision. Because a great brand doesn’t just look good—it works hard to connect, inspire, and lead.
Chances are, at least one of these will feel familiar
You're relaunching in a new market
You want to be the go-to option in your niche
You're increasing your prices to meet your premium service
You branding no longer reflects who you are as an organisation
Your branding feels disjointed
You need someone who can tidy everything up.
Said YES to anything above?
It’s time for a rebrand
What we're
known for
Branding
Identities for new brands
Rebranding existing businesses
Brand Guidelines
Websites
Custom WordPress websites
Website Content (Video, content, graphics)
Email Marketing
Design & Content
Print & Digital
Presentation Design
Social Media Content
Get inspired
Our proven process
o1
Research
Every great rebrand starts with deep discovery. We’ll dive into your business, industry, and audience to uncover what sets you apart — and what your competitor’s are doing.
o2
Concepts
This is where the magic begins. From logo design to defining your brand’s look and feel, we’ll craft creative concepts that bring your vision to life and align with your goals.
o3
Refinement
Once we’ve landed on concepts, we test, tweak, and perfect them. Your feedback ensures the final product resonates with your audience and reflects your business.
o4
Guidelines
Consistency is key. We’ll deliver a comprehensive guide to ensure your brand stays sharp and aligned, whether in print, digital, or beyond.
o5
Roll-out
From internal training to full external launch plans, we’ll help your new brand hit the ground running, making a bold statement from day one.
Frequently asked questions
What kinds of branding services do you offer?
We offer everything from designing logos to creating full brand identities, including colours, fonts, and guidelines. We have packages for all kinds of needs, whether you are starting from scratch, refreshing your brand, or doing a complete rebrand.
Can you help if we already have a brand?
Absolutely. Many of our clients are established companies that already have a brand but need to modernise it, improve consistency, or adapt it for new markets. We can work with your existing assets or create something fresh that aligns with your growth.
What’s included in your branding packages?
All of our packages include a combination of brand strategy, visual identity (logo, colours, fonts), guidelines. We can also include assets like presentation templates, marketing collateral, or website branding based on your needs.
How do we know which package is the right fit?
We’ll start by understanding your goals, challenges, and where your business is heading. Then we’ll recommend a package that fits your needs, whether it’s a brand refresh, a full rebrand, or ongoing support to maintain consistency as you scale.
How do we use the new branding once it’s ready?
Our packages are designed to transition seamlessly into implementation, and we provide everything your in-house design or marketing team needs to roll it out effectively. If needed, we can also support your team with guidance to ensure consistency across all platforms.
Client love
We love
our brand!
Choosing your creative partner for a rebrand is not something to take lightly, and can completely make or break success. I am so grateful for Initial Marketing and the love that they put into understanding who we are as an organisation, and bringing that to life to create a beautiful brand identity for Advara HeartCare.
— Advara HeartCare
They genuinely want to see you succeed and it feels like a great partnership.
Fresh, impressive designs and great service from beginning to end.
The designs were stunning, and they really felt like a part of my team.
These guys are amazing! They really took the time to understand what I needed and nailed it. So happy with how everything turned out!
Such a creative and friendly team to work with. They really cared about getting it just right, and the results blew me away.
Our refreshed logo is just what we needed. Initial brought fresh ideas to the table and delivered way beyond my expectations
All brand packages include
Brand Strategy Session
Ongoing support
Competitor Analysis
Logo Design & Usage Guidelines
Colour & Typography Guidelines
Social Media Profile Enhancement
Need more from your brand?
We’ve got you covered with packages that refine your look and feel, complete with clear, actionable brand guidelines to keep everything on point.