by Katharine | Jun 28, 2025 | Educational, Strategy
The Brand Refresh: When (and Why) to Update Your Look Is it time to refresh your brand? Article by Katharine Morgan Your brand isn’t just your logo. It’s how your business shows up in the market. It shapes perception. It builds trust. And yes—it drives performance....
by Katharine | Jun 26, 2025 | Educational, Strategy
Why we rebranded We rebranded ourselves. Here’s why. Article by Katharine Morgan We’re always telling clients that their brand should reflect who they are – not just look good, but feel right. Well, turns out we needed to take our own advice. Initial has...
by Shelley McGowan | Jun 25, 2025 | Educational
AI, Authenticity, and the Future of Branding Keeping it real Article by Shelley McGowan As artificial intelligence continues to reshape how we work, communicate, and even create, many businesses are asking: What does this mean for our brand? The short answer: a lot....
by Shelley McGowan | Jun 25, 2025 | Educational, Strategy
Evolving your branding Evolve or expire Why Your Brand Can’t Afford to Stay Still Article by Shelley McGowan Your product might be solid. Your service might be in demand. But if your brand doesn’t evolve, your business will eventually be left behind. In a world where...
